Mission

My name is Jen, and I’m the owner of Iconic Arches. For much of my adult life, I worked in the field of mental health and pharmaceuticals. However, after having my third child, I decided to pursue a different path and build something that would better accommodate my family.

Throughout my life, I’ve always had a passion for creativity. I enjoy the challenge of developing new and exciting ideas that bring joy to others. After traveling the world for many years and gaining new experiences, I’m grateful for the opportunity to share a simpler approach to life with you. I offer easy routines, simplified makeup and skincare, friendly conversation when needed, and overall support to help you look and feel your best amidst your busy lifestyles.